Campaigns

Humanly Possible Humanly Possible
UNICEF / WHO
Tree Potential Project Tree Potential Project
Microsoft
Ingenuity for Life, India Ingenuity for Life, India
Siemens, India
Get Up Get Up
US Figure Skating Association
Smart Grid, North India Smart Grid, North India
Siemens, India
答长远，行更远 答长远，行更远
Siemens, China
Somewhere in America, The Manufacturing Renaissance U.S. Manufacturing Renaissance
Siemens, U.S.A.
Deutschland Geht Neue Wege Deutschland Geht Neue Wege
Siemens, Germany
Somewhere in America, Moment of the Answer, TVCs Moment of the Answer, TVCs
Siemens, U.S.A.
Answers for Brazil Answers for Brazil
Siemens, Brazil
CNN Europe, Sustainable Cities, TVCs CNN Europe TVCs
Siemens
The Future Within Reach The Future Within Reach
Siemens, Middle East
Somewhere in America, The Television Commercials Somewhere in America, TVCs
Siemens, U.S.A. (2010)
Somewhere in America, Documentary Series U.S. Documentary Series
Siemens, U.S.A. (2010–14)
Perrier Brand Refresh Perrier Brand Refresh
Perrier (2008)
Advice for the Independent Investor Advice for the Independent Investor
TD Ameritrade (2009)
More Flags, More Fun! SixFlags! More Flags, More Fun!
SixFlags! (2007)
DoubleClick DoubleClick
DoubleClick (2007)
Campaign for Real Beauty, The Dove Channel The Dove Channel
Unilever/Dove (2007)
Active Trader Integrated Campaign, Marathon Marathon, Integrated
TD Ameritrade (2008)
21st Century Direct TV and Minisite 21st Century DRTV
Ameritrade (2008)

It can be a bit challenging to define the precise outlines and boundaries of a “campaign”. The term is used here to present groupings of work, series and integrated communication efforts. In the case of Siemens, the overarching Program led by me is Siemens/Answers. The regional campaigns depend on that overall communication umbrella, and yet are quite distinct and tailored to the specific market needs and requirements.