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July 21, 2002
Ellen Feiss. What a commercial.

Wait a second. Something is a bit off here. Ellen Feiss. It is probably my favorite Apple Switch ad so far, but Ellen seems to be in a haze, or maybe she is telling an old story and only replaced the Dog with a PC. Hmm, in her Real Story all of her paper was gone, on film it was half of the paper, maybe if we asked a bit harder... Maybe because the story is a bit of a stretch and because it was probably originally invented to be an excuse for a non perfect grade, maybe this is what makes this story so real and funny. It is a true story as it is a story that is told so many times over and over again. It is not really about the PC anymore it is about turning lemons into lemonade. Anything works, find a reason, convince your parents, convince everybody around you, things will be better when you use an Apple. (The mac is actually the only toy that has never really dissapointed me)... Plippliplipliplip.... I still laugh. Great job, well done. A superb, truly true story.

Comments

and again, I am days late. The Ellen Feiss Story has been very much discussed at What Do I know, and there is even a movie of ellen at the Apple Key Note. There is even an “interview” out there, but it is bad. The story continues. I think Ellen is a star. Plipliplipplipplip....

Posted by: Witold on July 21, 2002 05:51 PM

A German fansite for Ellen Feiss:ellen.feiss.ville - Schnell angucken!.
It is in German, but you get the idea.
Ellen Feiss is the new star. They call her a NeoSlacker.

Posted by: Witold on July 21, 2002 10:25 PM

The motherlode of comments on the ad is, of course, on Metafilter.Oh boy.

Posted by: Witold on July 21, 2002 10:33 PM

and now the remix

Posted by: Witold on July 21, 2002 10:50 PM

:O *gasp*


.....still in shock

Posted by: T on July 21, 2002 11:10 PM
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