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March 22, 2002

My favorite spots on this

My favorite spots on this Coke page are the ones from Egypt and Saudi Arabia. They feel a bit American, don�t they? I do not understand any Arabic, but the South African spot gives me an idea. It must be all about rediscovering the links between generations. Note how Coke portraits the various cultures. Fascinating. Think global, act local.

Witold Riedel | 08:28 AM

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