For fintech startup ARQ we invented a new category: Holistic Wealth.
Much of financial and wealth management is designed to help clients and customers increase their net-worth.
But wealth is more than a number. Wealth is also more than the sum of assets, no matter in what asset classes they might be.
Without good health, without a genuine human support network, wealth can become toxic. And without a planet to enjoy it on, wealth becomes meaningless.
With ARQ, users are able to monitor a variety of factors that influence their holistic wealth. Their activities, connections with others and even actions to help the planet are all displayed in context with their assets.
Users can choose to become more philanthropic, to interact more with their family, friends and peer network, to invest in funds that are in line with their beliefs or all of the above.
ARQ, using proprietary machine learning algorithms, tracks the user activity over time and helps them create a balance. A beta version of the APP is available to a select group of high net worth individuals in the United Kingdom.
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